Privacy policy

• We collect what you give us in our forms, calls and messages, and use it to reply, run your audit and prepare for your call.
• Analytics tools that set cookies only run if you accept them.
• We never sell your data.
• We only text you if you tick the box to agree, and you can reply STOP at any time.
• You can ask to see, correct or delete your data at any time.

This website is run by Market Labs Artificial Intelligence Consultancy W.L.L. DBA Market Labs AI, registered in Qatar, CR No. 247221. Our studio is in Doha, Qatar. In this policy, “we” and “us” mean this company.

We decide how your personal data is used, so we are its “controller” under data protection law.

For anything about your data, email contact@marketlabshq.com.

We only ask for what we need. Where a field is optional, the form says so.

Our free leak audit and booking forms use a spam check from Cloudflare (Turnstile). To tell people from bots, it looks at how your browser behaves, and we send Cloudflare your IP address to check the result. We rely on our legitimate interest in keeping spam out.

When we run a client’s workspace, we handle their customers’ data on the client’s behalf. The client’s own privacy notice covers that data, and our client agreement sets out how we look after it.

A leak audit tests what happens when a new customer gets in touch with a business. We audit businesses that ask us to, and some we choose ourselves as possible clients.

• We call the business’s public phone number after hours and send a WhatsApp or website enquiry, asking one simple question about a service.
• We note the time, whether anyone answered, how long a reply took and what the reply said. We do not record the call audio.
• We check the business’s Google profile and its website’s speed, using public information.
• We never book a slot. Every audit tells the business which calls and messages were ours, that nothing was booked and that nothing needs a reply.

The person who answers a test call or replies to a test message may be an employee. We keep only what the reply said and when, never anything else about them.

We turn the results into a short private video for the business. We share an audit video publicly only with the business owner’s permission.

We find the businesses we choose from public sources: Google Maps listings, their own websites and public business registers. For businesses that did not ask for an audit, we rely on our legitimate interest in showing a business a problem we can fix. We use business contact details only. Every email we send says how to stop hearing from us, and we stop as soon as you ask.

Leak Reports are our research on how fast local businesses reply. They count audit results in anonymised totals, for example how many businesses answered a call after 6pm.

We never name a business or a person in a Leak Report, and never publish a result that could identify one.

If you tick the Leak Report box, we email you each new report, about once a month. Every email has an unsubscribe link.

We send text messages only if you tick the text message box on our free leak audit or booking form. The box is optional: you get your audit or your call either way. We record when you tick the box, the words beside it and the page it was on, and when you reply STOP, as proof of what you agreed to.

We text the number you gave us, about the request you made: updates and replies about your audit, or a reminder for your call that you can confirm by replying, and any changes to it. We do not send marketing texts.

Message frequency varies. Msg & data rates may apply. Reply STOP to any text to stop them, or HELP for help. Our text message terms set out the rest.

We never share or sell your mobile number, or your consent to receive texts, to anyone for their own marketing. Text-message opt-in data and consent are left out of all the sharing described in this policy, except with the providers that deliver our texts, who use them for nothing else.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Cloudflare Web Analytics counts visits for everyone. It sets no cookies and does not track you across sites.

Google Analytics and Microsoft Clarity only run if you accept analytics cookies. Clarity records how people scroll and click, with every form field hidden, so nothing you type is recorded. We turn off Google’s advertising features and never send your name, email or phone number to either tool.

Our cookie policy lists every cookie and how to change your choice.

We use a small number of providers to run the site and our business. They handle your data only on our instructions.

When you message us on WhatsApp, WhatsApp also handles the message under its own terms. Texts we send pass through phone networks.

We may also share data with professional advisers, with authorities when the law requires it, or with a buyer if the business is sold. We never sell your data or share it for advertising.

We are based in Qatar, and our providers store data in the United States and other countries. So your data may be handled outside the country you live in.

When UK or EU data leaves the UK or the EEA, we use the safeguards the law requires. These are an adequacy decision, such as the EU-US Data Privacy Framework for certified providers, or standard contractual clauses (with the UK addendum for UK data).

Anonymised totals, like the figures in a Leak Report, contain no personal data, so we may keep them.

Wherever you live, you can ask us to:

• tell you what personal data we hold about you and give you a copy
• correct anything that is wrong
• delete your data
• stop using your data, or use it only in limited ways
• send your data to you or another company in a common format
• stop sending you marketing, at any time

Where we rely on your consent, you can withdraw it at any time. That does not affect what we did before.

To use any of these rights, email contact@marketlabshq.com with “Privacy request” in the subject. We may ask you to confirm who you are. It is free, and we reply within one month, or sooner where your local law says so.

UK

UK GDPR and the Data Protection Act 2018 give you the rights above. If you are unhappy with how we handle your data, please tell us first. You can also complain to the Information Commissioner’s Office at ico.org.uk.

European Union and EEA

The EU GDPR gives you the rights above. You can complain to the data protection authority in the country where you live or work.

Qatar

Qatar’s Law No. 13 of 2016 on personal data privacy gives you the right to withdraw consent, object to processing, and ask us to correct or delete your data. You can also ask to be told how we process it and get a copy. You can complain to the National Cyber Security Agency.

United Arab Emirates

The UAE’s Federal Decree-Law No. 45 of 2021 on personal data protection gives you the rights above, including to object to processing and to data portability. You can complain to the UAE Data Office.

Australia

We handle personal information in line with the Australian Privacy Principles. You can ask to see and correct your information. If you are unhappy with our reply, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.

United States

Some US states, including California, give residents the right to know what personal information a business holds, and to correct it, delete it or opt out of its sale. We do not sell personal information or share it for targeted advertising. We honour these requests wherever you live in the US, and we will not treat you differently for making one.

This website and our services are for businesses. They are not meant for anyone under 18, and we do not knowingly collect children’s data. If you think a child has given us their details, tell us and we will delete them.

We limit who can see personal data, use two-step sign-in on our accounts and send data over encrypted connections. No system is perfectly secure. If a breach puts your data at risk, we will tell you and the regulator where the law requires.

We do not make decisions about you by automated means alone.

We will update this policy when what we do with data changes. The date at the top shows the latest version. If a change matters to you and we have your email address, we will tell you.

Market Labs Artificial Intelligence Consultancy W.L.L. DBA Market Labs AI, registered in Qatar, CR No. 247221, Doha, Qatar. Email contact@marketlabshq.com.